Table Of Content
If you want a site that’s easy to maintain, doesn’t have a ton of pages or links, and points potential customers to speak directly with your business, this type of website design could be a good fit. They have a header at the top of the page complete with dropdown menus that feature all of their products, a hero image, a search bar, and both a sign-in and cart button. From 2017 to 2022, mobile phone traffic has grown from 39% to 59& of all web traffic.
Playbook for Achieving High Conversion Rates:
Even though your pieces of art might be amazing, people will leave if your site is hard to navigate. This is why it’s important that the site is easy on the eyes and easy to navigate. If you want your B2B website to succeed, optimization for search engines is key.
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How to create a sitemap and navigation that enhance user experience on a B2B website design?
That said, there are some things all lead-generation or ecommerce websites have in common. Both should cover the fundamental bases of effective ecommerce website design. Study after study confirms that website effectiveness (i.e., conversions generated) is directly related to website design. Drawing inspiration from the most successful B2B websites in your industry is bound to happen, but replicating their messaging and website design can only take you so far.
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Best Buy: Make navigation easy
Whether someone accesses your website through a cell phone, tablet, or computer, they’ll see the version of your site that fits best on their device. For your B2B business to stand out among your competitors, you need a custom website design that goes beyond generic best practices. A parallax scrolling effect is visible as visitors scroll below the hero section, revealing detailed sections on a plain white background. There is a cube icon visible and moving at the right-hand side of the homepage, revealing a Sample Request CTA button in a Pea-colored background. Ecobliss is a leader in innovative blister and high-visibility packaging, dedicated to providing the best packaging solutions.
Step 7: B2B website development
When developing a growth-oriented strategy, you want to determine what your website needs now, what it will need 3 to 6 months from now, and what it will need years from now. Implementing a design and content infrastructure to support that growth will help you push changes quicker when the time comes. When done strategically, B2B website design can improve keyword rankings in search results. However, if you don’t carefully map any redirects and incorporate high-ranking keywords into your new website, you can break your existing SEO. The more plugins, the larger the security risk, the more potential for functionality issues, update issues, integration issues. They also slow down page speed and slow-loading pages not only lose prospects but rank lower in search results.
Business-to-business (or B2B) website design varies from B2C in that it often must appeal to a variety of decision-makers across levels of leadership and vastly different needs. With an organized and easy-to-understand layout, visitors can quickly locate the information they seek – whether it be product details, case studies, or contact info. Menus should remain uncluttered; drop-down menus and submenus should only be used when practical.
This way, the information is filtered for them and they get a clear idea of what is being offered without getting confused. Plus, the fewer elements you use, the shorter your load time, the higher your engagement, and the better your basic SEO. Your brand is the story and identity you tell the world to differentiate your business from competitors.
Theme is integrated with WooCommerce & Th Variation Swatches plugin and lead form builder plugin which will help you in designing a perfect Online Store. SuperIt is a website template for IT solutions, software, technology and other company themes. Two home page demos, 18 inner pages and hundreds of blocks and elements are offered to visualize your design ideas. It is fully responsive on all devices, and has clear grid layouts, bulleted lists and eye-catching CTA buttons to help you generate leads. As a website template designed for children's products, this template has bright colors, eye-catching images and product carousels, and clean and neat grid layouts. 5 different styles of Mega menus make it easy for you to navigate visitors around your B2B website.
Salesforce
Square is a payment platform that immediately prompt customers to get started as a first step to entering the site. It’s the first — and nearly only — thing a visitor encounters upon landing on the home page. That information allows Square to offer customers what feels like a much more customized web experience. They want great packaging that is interesting to look at, fun to open, and (ideally) environmentally sustainable. Packlane lets companies create custom packaging and boxes that best suit their products, and provides instant quoting to help companies quickly make a decision.
Videos are also good for breaking up text and can often be a more effective way to communicate a message to your audience. As we click on different pages throughout this website, it becomes clear that much of their web design relies on high-quality images moving with the page. If you want your site to focus less on illustrated graphics and more on photographs, Reputation Squad’s site is a fantastic example to reference. If we scroll down, we’ll see they feature three testimonials that automatically switch from one to another. There’s also an arrow function on the left side so readers can switch back and forth through the testimonials without waiting for them to switch.
An effective B2B website should be professional, authoritative, and informative to encourage potential leads as well as form relationships with customers. If visitors are hesitant about purchasing Ecobliss’s packaging solutions, a low-barrier CTA in the middle of their page offers a free product sample in exchange for customer contact information. Offering samples gives potential customers a tangible experience of the product’s quality. Strategically, the mid-page placement of this CTA targets prospects who’ve shown engagement by scrolling, indicating their interest and making them more likely to convert and accept the sample offer.
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